Total Students
Reviews
Shameek Sinha is a professor at IE Business School, specializing in marketing strategy and decision-making. His research focuses on the methodological foundations of consumer and firm decision-making, with a particular emphasis on direct marketing, optimal targeting, and consumer response. He applies Bayesian econometric methods to develop statistical models addressing questions such as how firms determine optimal marketing strategies and how consumers respond to these strategies within market constraints. His work spans applications in both the non-profit and retail sectors. Additionally, Shameek explores applied industrial organization and operations research, using game theory to study channel coordination and contract negotiations between asymmetrical firms. He has presented his research at international conferences like INFORMS Marketing Science Conferences. At IE Business School, he teaches courses such as "Market Research and Consumer Behavior" in English and its Spanish counterpart, "Investigación de mercados y comportamiento del consumidor," as part of the MIM and IMBA programs.