Seigyoung Auh

Seigyoung Auh serves as Associate Professor of Marketing at Thunderbird School of Global Management, bringing extensive international academic experience from Australia, Canada, and Korea. His professional background includes work as a marketing scientist before transitioning to academia. At Thunderbird, he teaches across multiple graduate programs including the Master of Arts in Global Affairs and Management (MAGAM), Master of Global Management (MGM), and Executive Master of Global Management (EMGM). His research has been published in prestigious journals including the Journal of Marketing, Journal of Marketing Research, and Management Science. He has significant executive education experience with global corporations such as Samsung Electronics and Hyundai Motors. His teaching portfolio includes courses in global marketing, customer decision-making, and data analysis for global leaders. He previously served as co-director for the CEO franchise program in Korea before joining Thunderbird, where he continues to contribute to both academic research and practical business education.