Sandra Jacobs

Sandra Jacobs is an Associate Professor in Corporate Communication at the University of Amsterdam, focusing on media relations, public accountability, and organizational communication. Her research examines how organizations interact with news media, public relations strategies, and the impact of mediatization on public sector organizations. She has made significant contributions to understanding social media activism, organizational communication strategies, and public accountability through media coverage. Her work includes extensive research on how public organizations respond to media coverage and handle online complaints, with particular emphasis on webcare and reputation management. Through her teaching and research, she continues to advance the field of corporate communication and organizational media relations.