Ron Berman

Ron Berman is an Assistant Professor of Marketing at The Wharton School of the University of Pennsylvania, where he specializes in online marketing, marketing analytics, and the strategic actions of startup firms. His research critically examines how advertisers often misattribute sales to online advertising, leading to ineffective marketing campaigns. Additionally, he explores the role of search engine optimization (SEO) in enhancing search results, challenging common perceptions in the field.Before joining Wharton, Ron gained valuable experience as a venture capitalist at Carmel Ventures, focusing on Internet and media investments. He has also developed software for the Israeli Defense Forces (IDF) and actively mentors startups at the UpWest Labs accelerator. His academic credentials include a Ph.D. in Business Administration from the University of California, Berkeley, and an MBA from Tel Aviv University.At Wharton, Professor Berman teaches courses such as "Customer Analytics," where he equips students with essential skills to analyze and interpret marketing data effectively. His contributions to both academia and industry make him a key figure in understanding and advancing digital marketing strategies.