Robert Wilken

Robert Wilken has been a part of ESCP Europe Business School Berlin since 2007, where he serves as a Professor of International Marketing in the European Department of Marketing. He earned his PhD in 2007 from the University of Muenster in Germany, where he studied Mathematics and Business Administration. At ESCP Europe Berlin, he holds multiple roles, including Research Delegate, Assistant Director of the Doctoral Program, and Research Ombudsman. Additionally, he is the Director of the Granted Research Center on Teams in International Business (TIB). Professor Wilken teaches various programs, including the Master in Management, Master in European Business, Master in International Sales Management, and the PhD program. His primary research interests lie in pricing—particularly consumers' willingness to pay—negotiation analysis, and marketing research methods. His scholarly work has been published in several esteemed journals, including the International Journal of Research in Marketing, Journal of Retailing, Marketing Letters, British Journal of Management, International Business Review, and Psychology & Marketing.