Rebecca Bleibaum

Rebecca N. Bleibaum is a leading expert in sensory and consumer research with over 35 years of experience in the field. She is a co-founder of Dragonfly SCI, Inc., where she focuses on applying sensory science to product development and marketing strategies. Bleibaum has authored several key texts, including "Sensory Evaluation Practices" and "A Practical Guide to Comparative Advertising," and has contributed extensively to the academic and practical understanding of sensory analysis. Her work has been recognized with the UC Davis Extension Outstanding Service Award for her contributions to continuing education.At the University of California, Davis, Bleibaum teaches courses such as "Introduction to Sensory Science" and "Sensory Science: Conducting Tests," aiming to equip students with essential skills in sensory evaluation and consumer insights. Her goal is to help entrepreneurial teams leverage sensory science to enhance product success in the marketplace.