Rasmus Helles

Dr. Rasmus Helles is an Associate Professor at the University of Copenhagen, specializing in the diffusion and tracking of technologies on the World Wide Web. His research encompasses comparative media systems analysis and the role of digital media in everyday life. Recently, he has conducted comparative studies on the use of tracking technologies within the European Union and has engaged in extensive research on large audiovisual corpora, employing systematic content categorization alongside machine learning techniques. Dr. Helles utilizes both qualitative and quantitative methods in his work and has published extensively in both areas. He was a pioneer in introducing big data and computer log-file analysis as empirical sources in media and communication research in Scandinavia. His publications include applied research utilizing big data, survey research, qualitative data, and mixed methods, as well as theoretical explorations of various methodologies. Dr. Helles collaborates with mid- to large-sized companies and public organizations, contributing to practical applications of his research findings.