Ramon Diaz-Bernardo

Ramon Diaz-Bernardo is an Associate Professor at IE Business School, specializing in strategic marketing. He holds a degree in Engineering from Universidad de Oviedo, an MSc in Engineering from the University of Nottingham, an MBA from ESDEN Business School, and a Ph.D. in Business Administration from IESE Business School. With over 12 years of experience at IE Business School, he is also a Visiting Professor at institutions such as Cornell University, Reykjavik University, and Hong Kong Polytechnic. Professor Diaz-Bernardo's expertise extends to executive education, where he focuses on marketing strategies and their implementation. He has contributed to courses like "Marketing Mix Implementation Capstone" and "The Marketing Plan" on Coursera. His research interests include services marketing, with a particular emphasis on tourism and hospitality industries. He has also served as a consultant for various public and private organizations in Europe and Latin America.