Professor of Marketing at Guanghua School of Management, Peking University
Qiaowei Shen is a Professor of Marketing at the Guanghua School of Management, Peking University, where she has been a faculty member since 2015. She received her Ph.D. from the University of California, Berkeley. Additionally, she holds both an M.A. and a B.A. in Economics from Peking University.Dr. Shen's research interests encompass empirical modeling of firm and consumer decision-making, social interactions and new media, and competitive marketing strategy. Her work contributes to understanding how consumers and firms navigate complex market environments, particularly in the context of digital media. She has published extensively in academic journals, enhancing the field of marketing with her insights into consumer behavior and strategic marketing practices.