Prof. Rajat Sharma

Prof. Rajat Sharma, an Associate Professor of Marketing at IIM Ahmedabad, received his Fellowship (PhD) in Marketing from IIM Bangalore. With over a decade of research and teaching experience, his current research focuses on the impact of the Internet and digital media on industries and markets. Prof. Sharma specializes in applying business analytics, particularly in marketing, sustainability, retailing, and e-commerce. His work aims to uncover how digital transformations influence market dynamics and business strategies.