Prithwiraj Mukherjee

Dr. Prithwiraj Mukherjee is an Assistant Professor of Marketing at IIM Bangalore, bringing a unique blend of academic expertise and industry experience to his role. With a Ph.D. in Marketing from ESSEC (France), an ME in Chemical Engineering from the Indian Institute of Science, and a BE from the National Institute of Technology Karnataka, his diverse educational background enriches his approach to marketing research. Mukherjee teaches marketing management and marketing research across MBA, Ph.D., and executive education programs, employing various research methods including mathematical modeling, lab experiments, and computer simulations. His research interests span behavioral decision making, agent-based models, digital marketing, and new product development. Prior to his academic career, he worked as a programmer at Oracle and a process engineer at GE Energy, bringing practical industry insights to his teaching. Mukherjee has conducted executive education sessions for companies like Syntel, Novo Nordisk, Deloitte, and HEC-Paris, and has teaching experience from ESSEC in Cergy-Pontoise, France. His work in developing and teaching the "Quantitative Marketing Research" MOOC demonstrates his commitment to expanding access to marketing education through digital platforms.