Assistant Professor of Marketing at Kennesaw State University
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Dr. Prachi Gala is an Assistant Professor of Marketing at Kennesaw State University's Coles College of Business, where she integrates her global perspective into teaching and research. With a Ph.D. in Marketing from the University of Mississippi and an MBA from SIMSREE in India, she has developed innovative courses that combine traditional marketing concepts with the latest AI applications, including "Global Marketing" and "Digital Marketing Strategy." Her research focuses on the intersection of AI, marketing strategy, and corporate governance, exploring topics such as AI's impact on consumer behavior and CEO influence on corporate social responsibility. Dr. Gala's work has been published in leading journals, and she is recognized as a thought leader in her field, actively participating in academic conferences and receiving multiple awards for her research and teaching excellence. Through her contributions to AI discourse and her commitment to advancing technology in marketing education, Dr. Gala continues to shape the future of the discipline.