Pedro Hidalgo

About Me

Pedro Hidalgo serves as Associate Professor and Academic Director of the Global MBA program at the Faculty of Economics and Business, University of Chile. His academic credentials include a Master of Science in Business from the University of Kansas and degrees in Commercial Engineering and Accounting from the University of Chile. His expertise spans strategic marketing, consumer behavior, and business administration. As a member of multiple academic committees, including the MBA Academic Committee and the Corporate Governance and Capital Markets Center, he shapes business education policy at the university level. Through his highly successful Coursera course "Marketing Gerencial," which has enrolled over 81,000 students and maintains a 4.8/5 rating from more than 2,100 reviews, he teaches strategic marketing concepts and business solutions. His teaching effectiveness is evidenced by his exceptional 4.7/5 instructor rating. Beyond academia, he contributes to the industry as a member of ICARE's Marketing Circle and serves as a jury member for prestigious marketing awards including Effie Marketing Hall of Fame