Senior Faculty, Academics, Great Learning
Associated with :
University of Texas at AustinPavankumar Gurazada is the Associate Director of Academics at Great Learning, specializing in machine learning and deep learning. His scholarly contributions include co-authoring "Marketing Analytics: For Strategic Decision-Making" (Oxford University Press, 2021) and publishing research articles in the European Journal of Marketing. Gurazada's work focuses on consumer engagement with brand posts on social media and the evolution of such interactions. He has also explored topics like initial dropout rates in MOOCs and the power law distribution of consumer engagement. His academic endeavors reflect a commitment to understanding and enhancing digital marketing strategies through advanced analytics.