Paul Egan

Paul Egan serves as Managing Director of the UCT Liberty Institute of Strategic Marketing, where he oversees all major research assignments and day-to-day operations. After earning his MBA from the University of Stellenbosch, he has built an impressive career spanning over 15 years in marketing across major companies including Barclays, Telewest, and London Waste. His leadership at the Institute has produced groundbreaking research outputs that have significantly influenced the marketing landscape and strategic decision-making across industries. Through his collaboration with colleagues like James Lappeman, he has co-authored innovative resources including "Marketing to South African Consumers," an open textbook designed to address the unique challenges of the African market context. His expertise extends to teaching through UCT's online platforms, where he contributes to courses on data-driven marketing and market research while maintaining active engagement with industry partners to drive understanding of evolving consumer dynamics.