Nicolas Lambert

Nicolas Lambert is a distinguished marketing professional and sustainability advocate who currently serves as a freelance consultant at TUANIS while leading the Sustainability Think Tank for the Belgian Association of Marketing since 2022. His academic career includes teaching positions at the Louvain School of Management (UCLouvain), Helha, and IHECS since 2011, where he shares his expertise in marketing and sustainability. His impressive corporate career spans nearly two decades in senior marketing roles at major FMCG companies including Unilever, AB InBev, and Heineken (Alken-Maes), culminating in his recognition as Marketer of the Year by Trends and STIMA and Advertising Personality of the Year by PUB and UBA in 2010. Lambert's leadership extended to serving as president of STIMA during its merger with IAB and BDMA to form BAM (Belgian Association of Marketing), followed by his impactful tenure as Director of Fairtrade Belgium from 2016 to 2022. His commitment to bridging marketing and sustainability led to the publication of his book "Le marketing peut-il sauver le monde" (Can Marketing Save the World) by Editions Racine in 2023, which explores the crucial intersection between marketing practices and sustainable development. As a thought leader in sustainable marketing, he advocates for a fundamental transformation of marketing practices to align with environmental and social responsibility, regularly conducting workshops and speaking at conferences about integrating sustainability into business strategies.