Mila Alva

Mila Alva serves as a distinguished expert in Human-Centered Design and Behavioral Science, combining her academic background in Psychology from the Pontifical Catholic University of Peru with advanced studies in Marketing from Universidad Complutense de Madrid. With over 14 years of experience, she has established herself as a leader in digital transformation and innovation, specializing in behavioral design, user experience, and service design. Her professional journey includes significant roles such as Practitioner at Colectivo23, where she worked with IDEO, and Senior Behavioral Scientist at Rimac Seguros, where she successfully designed products that increased client acquisition. Her expertise spans Human-Centered Design, Design Thinking, and Behavioral Design, maintaining impressive performance metrics including NPS scores of up to 100 and CSAT ratings of 4.9. Through her Coursera course in Behavioral Design, she shares her expertise in understanding and influencing user behavior through design principles. Her teaching approach combines psychological insights with practical design applications, helping students understand the complex interplay between human behavior and design solutions.