Michael Trusov

Dr. Michael Trusov serves as Dean's Professor of Digital Marketing and Analytics at the University of Maryland's Robert H. Smith School of Business, where he directs the MS in Marketing Analytics program. After completing his PhD from UCLA Anderson School of Management along with master's degrees in Computer Science and Business Administration, he has established himself as one of the most influential researchers in digital marketing with over 8,200 citations. His work spans multiple areas including social media marketing, search engine optimization, and consumer behavior analytics, earning numerous accolades including the 2020 Consumer Research in Practice Award and recognition among Top 50 Most Productive Researchers in Marketing. Through his teaching of Digital Marketing Analytics and development of innovative courses combining theory with practical applications, he helps students master the complexities of modern marketing analytics. His expertise particularly shines in analyzing social network dynamics and online word-of-mouth marketing, demonstrated through his highly cited research on social media influence and consumer behavior. Prior to academia, he spent seven years in software development and IT consulting, specializing in marketing automation and e-commerce solutions. Currently serving as Associate Editor for both Journal of Marketing Research and Journal of Marketing while maintaining active research in artificial intelligence applications and text analysis, he continues to bridge cutting-edge marketing research with practical industry applications.