Martin Soler

Martin Soler is an accomplished independent marketing consultant with extensive experience in the hospitality industry. Formerly a hotel General Manager, he has been involved in sales and marketing since the early 2000s, working as a consultant for numerous independent hotels and small chains. His deep understanding of hotel marketing is rooted in analyzing successful campaigns and developing best practices tailored to the unique needs of the sector. Currently, as the Chief Marketing Officer of SnapShot GmbH, Martin focuses on marketing innovative technology solutions for hotels, helping clients optimize their strategies for measurable results.In addition to his consulting work, Martin teaches courses on Coursera, including "Demand Management: Breaking Down Today’s Commercial Silos," where he shares valuable insights into effective marketing practices within hospitality. Known for his thought leadership, he frequently speaks at industry conferences and contributes to various publications. Through his consultancy, Soler & Associates, Martin assists hotels and travel tech startups in scaling their marketing efforts and reaching global audiences effectively. His expertise encompasses brand positioning, content-driven campaigns, and the importance of clear communication in marketing strategies.