Marleen Huysman

Marleen Huysman serves as a Full Professor at the School of Business and Economics at Vrije Universiteit Amsterdam and founding director of the KIN Center for Digital Innovation, where she leads an interdisciplinary group of 35 researchers. Her academic journey began with sociology studies at Erasmus University Rotterdam, followed by a PhD in Business Economics focusing on Organizational Learning and IT at VU University. Her career includes positions as assistant professor at TU Delft, visiting scholarships at Stanford and Harvard Business School's Technology and Innovation Management group, and since 2006, she has held the chair in Knowledge and Organization at VU's School of Business and Economics. Her research spans digital innovation, new ways of working, technology in practice, and knowledge sharing, with recent focus on AI's impact on knowledge work through the AI@Work research group. As director of the KIN Center, she emphasizes embedded research methodology, working closely with industry partners to study digital innovations in organizational settings. Her significant contributions to the field are reflected in numerous publications in prestigious journals, with her work on enterprise social media, big data, and AI implementation being widely cited in academic literature. In 2023, she received an NWO grant to study the impact of Generative AI on knowledge work, management, and organizations, further cementing her position as a leading voice in understanding how digital technologies transform organizational practices.