Marival Segarra

Marival Segarra, Full Professor at the Universitat Politècnica de València and specialist in Innovation Management and Competitive Strategy, teaches a range of courses and programs at both undergraduate and postgraduate levels. Her teaching covers subjects such as innovation management, eco-innovation, circular economy, business competitiveness, and sustainability strategies. She also supervises bachelor’s and master’s final projects, as well as doctoral theses, particularly in areas related to industrial clusters, knowledge management, and sustainable business models. In addition, she leads and participates in research and transfer projects with a strong focus on the tourism sector, creative industries, and the application of circular economy principles in business and public administration. Her courses are designed for students in business administration, engineering, and related fields, providing both theoretical foundations and practical methodologies for fostering innovation, sustainability, and competitive advantage in organizations