Assistant Professor of Business Administration and Shebik Centennial Fellow and Gies Advanced Scholar
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Maria Rodas is an Assistant Professor of Business Administration and a Shebik Centennial Fellow at the University of Illinois Urbana-Champaign's Gies College of Business. She holds a Ph.D. in Marketing from the University of Minnesota, an MBA from Columbia Business School, and an A.B. in Economics from Harvard College. Prior to her academic career, Dr. Rodas garnered valuable industry experience working in brand management for major companies such as General Mills and Wm. Wrigley Jr. Co., where she focused on multicultural marketing strategies.Dr. Rodas teaches courses like "Global Impact: Multiculturalism," emphasizing the importance of understanding diverse consumer behaviors in today's global marketplace. Her research interests include branding, cross-cultural consumer behavior, and the well-being of consumers, with a particular focus on how brands can resonate with multicultural audiences. Recognized for her contributions to the field, she has received several accolades, including the 2023 MSI Young Scholar Award and the 2018 AMA’s Matthew Joseph Emerging Scholar Award. Through her innovative teaching methods and research initiatives, Maria Rodas is dedicated to preparing students to navigate and succeed in an increasingly interconnected world.