María Fernanda Matamoros Huerta

Dra. María Fernanda Matamoros Huerta is a professor at Tecnológico de Monterrey with a doctorate in Education, a Master’s in Marketing, and a Master’s in Communication, Public Relations, and Protocol. She is a business advisor and entrepreneur specializing in marketing, innovation, and retail, and has designed and taught numerous courses in these areas. On edX, she leads programs such as Planeación Estratégica, Transformación Digital en el Retail y su interfase con el cliente, and the professional certificate Transformación Digital para el Minorista.