Professor of Marketing
Associated with :
HEC ParisMarc Vanhuele is a Professor of Marketing at HEC Paris, where he specializes in marketing and pricing management. He holds a Ph.D. from UCLA and focuses his research on how customers process price information and how marketing managers can enhance their decision-making using quantitative insights into consumer behavior. Vanhuele has served in various administrative roles at HEC, including as associate dean responsible for digital initiatives and as director of pre-experience programs. In addition to his academic responsibilities, he works as a consultant in market research and serves as an expert witness in commercial litigation. His scholarly work has been published in leading marketing journals, and he is a co-author of the book "Consumer Behavior: Applications in Marketing," which compiles recent research relevant to marketers.