Luc Wathieu

Luc Wathieu serves as Professor of Marketing at Georgetown University's McDonough School of Business, where he previously held the position of Deputy Dean from 2013 to 2017. His academic journey includes a BA and MSc in Economics from the University of Namur, followed by a PhD in Management from INSEAD. His distinguished career spans positions at prestigious institutions including Harvard Business School, where he served as Assistant and Associate Professor for a decade, and ESMT Berlin, where he held the Ferrero Chair. His research focuses on marketing strategy, behavioral economics, and consumer psychology, with particular emphasis on pricing, consumer empowerment, and technology adoption. At Georgetown, he teaches various MBA and executive courses including Strategic Marketing Research, Applied Product Management, and Customer Analytics, while conducting research on topics such as pricing psychology, consumer privacy, direct-to-consumer testing, and corporate social responsibility. His expertise extends to consulting and workshops in customer analytics, pricing strategy, and market research for emerging markets