Lizeth Serrano Cárdenas

Lizeth Serrano Cárdenas, an industrial engineer and professor at Universidad del Rosario, specializes in Design Thinking for Strategic Innovation. She is a Principal Professor and a member of the Center for Innovation (Innova) at the School of Management. Currently pursuing a doctorate in Modeling and Public Policy Management, Serrano has conducted research residencies at institutions such as the Polytechnic University of Catalonia (Spain) and the University of Palermo (Italy). Her extensive training includes programs in technology transfer with the World Intellectual Property Organization and the University of Oxford, as well as studies in technology surveillance at the University of Alicante and Design Thinking at Tecnológico de Monterrey.