Liye Ma

Dr. Liye Ma serves as Associate Professor of Marketing at the University of Maryland's Robert H. Smith School of Business, where he combines expertise in artificial intelligence with digital marketing research. After completing his PhD from Carnegie Mellon University's Tepper School of Business and degrees in Computer Science from Tsinghua University and Brown University, he has established himself as an influential researcher with his most-cited work garnering over 596 citations. His research focuses on analyzing consumer-firm interactions across digital platforms, developing statistical and machine learning methods to understand consumer behavior in the digital economy. Through his teaching of Marketing Research Methods and Data Science in both undergraduate and MS Marketing Analytics programs, he helps students master the complexities of modern marketing analytics. His expertise particularly shines in developing AI and machine learning applications for marketing, demonstrated through his influential work on consumer behavior analysis and digital marketing optimization. Prior to academia, he gained industry experience as a Senior Project Leader at Oracle Corporation and Development Lead at Wellington Management Company. His research has earned multiple accolades including being a finalist for the John D.C. Little best paper award and the Paul Root best paper award, while receiving research grants from the Marketing Science Institute and Wharton Customer Analytics Initiative.