Kristine de Valck

Kristine de Valck is an Associate Professor of Marketing at HEC Paris, where her research and teaching focus on the impact of the Internet and social media on consumer behavior, organizations, and marketing practices. She has authored several articles addressing contemporary issues in marketing, including the role of social media during crises and the dynamics of electronic word-of-mouth. De Valck is also the Director of the HEC Paris PhD Program, where she contributes to shaping future scholars in the field. Her innovative approach to education has earned her recognition, including awards for teaching excellence. Through her work, she actively engages with topics such as digital marketing strategies and consumer interactions in online communities.