Entrepreneurship Scholar & Finance Expert at ESIC, Bridging Research in Alternative Finance and Digital Innovation.
Klaus Ulrich is a lecturer, researcher, and Director of the Business Administration Degree at ESIC Business & Marketing School (Valencia Campus), with expertise in entrepreneurship, alternative finance, and digital marketing. Holding a Master’s in Financial Management and a PhD candidate in Business Administration, he combines academic rigor with industry experience from roles in financial sector marketing, investor relations, and risk analysis. His research focuses on entrepreneurial intention cycle