Kamel Jedidi

Kamel Jedidi serves as the Jerome A. Chazen Professor of Global Business and Chair of the Marketing Division at Columbia Business School. After earning his bachelor's degree in Economics from the University of Tunis and his Master's and Ph.D. in Marketing and Statistics from the Wharton School, he has established himself as a leading authority in marketing research and analytics. His research portfolio spans pricing strategies, product positioning, and market segmentation, earning him prestigious recognitions including the 1998 IJRM Best Article Award and the Marketing Science Institute 2000 Best Paper Award. His scholarly impact is evident through his extensive publications in top marketing and statistical journals, with notable works on consumer behavior, promotional strategies, and market structure analysis. Beyond academia, he maintains significant industry influence through his role as a Founding Trustee of the Marketing Accountability Standards Board and his consultancy work with multinational companies. He serves as senior editor for Consumer Needs and Solutions Journal and holds key positions including membership in the Faculty Steering Committee of Columbia Global Centers in Amman and the Academic Council of ENPC's School of International Management