Strategic Marketing Expert and Brand Management Specialist
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Julio Ricardo Fonseca Rios serves as an instructor at the Pontifical Catholic University of Peru, where he brings his expertise in strategic business administration and brand management to the academic environment. His Coursera course "Relación entre Branding y Marketing" explores the crucial connection between brand development and marketing strategies in today's business landscape. His teaching approach combines theoretical frameworks with practical applications, helping students understand the strategic relationship between branding and marketing in modern business contexts. His expertise focuses on developing effective brand strategies that align with marketing objectives, drawing from his background in strategic business administration. Through his course, he helps professionals understand how to create and maintain strong brand identities while implementing effective marketing strategies in an increasingly competitive business environment.