Julian Villanueva

accomplished academic holds a Ph.D. in Management with a specialization in Marketing from the University of California, Los Angeles (UCLA), complemented by an MBA from IESE Business School and a Bachelor's degree in Economics and Business Administration from the Complutense University of Madrid. His academic contributions are significant, having authored multiple books and developed over fifty cases and technical notes, with two of his cases achieving recognition in the prestigious Harvard Business School Premier Case Collection. His international teaching experience spans multiple continents, having conducted management training at renowned institutions including CEIBS in China, Nile University in Egypt, and various leading business schools across Latin America (INALDE in Colombia, IPADE in Mexico, IDE in Ecuador, PAD in Peru, and IEEM in Uruguay). As a Professor in the Department of Business Management, he brings a global perspective to his teaching and research, combining theoretical knowledge with practical business applications