Jorge Dávila Girón

Jorge Dávila Girón holds a Doctorate in Strategic Management and Public Development Policies. He began his career in 1984, implementing financial information systems using innovative hardware and software tools. In 1987, he joined Grupo Peñoles, where he developed financial simulation models using statistical software (SPSS). His career progressed into the financial sector in 1988 with a brokerage firm, where he enhanced sales productivity at a national level. By 1993, he was part of Banca Serfin as Deputy Director of Planning and Marketing, promoting financial products through electronic means and contributing to the development of online banking. In 2002, he became Director of Administration and Finance at Grupo MIRÓ, overseeing the launch of 44 retail locations nationwide and several internationally in the tourism sector. He served as National Sales Manager at AVIS RENT A CAR in 2013, managing over 300 corporate clients. In 2014, as General Manager of Grupo Poligas, he implemented customer service models through digital platforms and an integrated ERP system. By 2019, he was involved with the Technical Council of the Mexican Social Security Institute (IMSS), participating in discussions related to financial balance and healthcare service operations.