Jon Nachtigal

Jon Nachtigal serves as an Assistant Professor at Florida Southern College and part-time Data Operations specialist for Major League Baseball, following his role as Assistant Professor at the University of Alaska Fairbanks. After earning his PhD in Sport Administration with a concentration in Strategic Management and Policy from the University of New Mexico, MBA from Colorado Technical University, and BA in English from the University of Nebraska, he has built a multifaceted career combining academia with practical sports industry experience. His research focuses on legal aspects of sport and recreation, marketing, and sport analytics, with recent publications exploring marketing analytics curriculum integration and legal analysis of sports regulations. His teaching portfolio includes courses in business fundamentals and sport management, while his coaching experience spans youth, club, high school, and college softball, as well as baseball and tennis. Before pursuing his doctorate, he spent a decade in information technology for the financial services industry, bringing a unique perspective to his current work in sports analytics and business education. His expertise in data-driven decision-making is evidenced through his development of sport analytics courses that bridge theoretical knowledge with practical industry applications.