Joan Decollibus

Joan Decollibus is a seasoned integrated marketer with over 20 years of experience advising brands and agencies on how to thrive in the digital age. Known for her passion for building strong cross-functional teams, Joan has earned a reputation as an effective and inspiring leader in both corporate and start-up environments. She shares her expertise in brand building through online marketing course instruction at FIT in New York City. In 2017, Joan returned to her design roots and founded Ruffina.NYC, an e-commerce start-up focused on pet fashion, combining her talents, experience, and love for design in building a brand from scratch. A dedicated philanthropist, Joan is committed to finding a cure for cancer and has raised over $500,000 for the Dana Farber Cancer Research Institute as the captain of Team Cyclicious, riding their 19th Pan Mass Challenge.