Digital Consumer Behavior Expert and Marketing Psychology Specialist
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Ivo Marek Kalinowski Castillo serves as an instructor at the Pontifical Catholic University of Peru, where he specializes in consumer psychology and digital marketing behavior. His expertise is showcased through his Coursera course "Comportamiento del Consumidor Digital" (Digital Consumer Behavior), which explores the psychological aspects of online consumer decision-making and digital marketing strategies. The course provides students with insights into understanding modern consumer behavior in digital environments, combining theoretical frameworks with practical applications in the digital marketplace. His teaching approach emphasizes the intersection of psychology and digital marketing, helping students understand the complex factors that influence online consumer decisions. His work contributes to the growing field of digital consumer psychology, providing valuable insights for marketing professionals and