Distinguished Marketing Scholar and Luxury Brand Expert
Ian Phau serves as a John Curtin Distinguished Professor and Marketing Discipline Lead at Curtin University's School of Management and Marketing, where he directs the Luxury Branding Research Cluster. His extensive research portfolio focuses on luxury branding, country of origin effects, consumer behavior, brand counterfeiting, and advertising appeals, with publications appearing in prestigious journals including the Journal of Advertising, European Journal of Marketing, and Psychology & Marketing. As Editor-in-Chief of the Asia Pacific Journal of Marketing and Logistics, he received the Emerald Literati Network Award for Excellence in editorship. His industry expertise spans Europe, Australasia, and Asia, where he has consulted for luxury brands including AirAsia X, Shiseido, Prada, Gucci, and Larry Jewelry. His academic excellence is recognized through multiple teaching awards, including the national ALTC excellence in teaching award and Curtin Excellence and Innovation in Teaching Award. Phau's research impact is evidenced by over 17,000 citations to his work, and he maintains active involvement in supervising Honours, Masters, and PhD dissertations across various research areas. His multilingual abilities in English, Cantonese, and Mandarin have facilitated his extensive teaching and research collaborations across international markets, particularly in the luxury fashion and retail sectors.