Gricel Deyanira Castillo Cantú

Gricel Deyanira Castillo Cantú is a Doctor in Administrative Sciences with a specialization in consumer behavior from EGADE Business School Monterrey. She also holds a Master's degree in Business Administration with a focus on Marketing from the same institution. Currently, she serves as the director of the Bachelor's program in Marketing at Tecnológico de Monterrey's Monterrey campus. Her professional background includes roles as a market and financial information analyst for companies such as Pepsico, Gamesa, Sabritas, Tec de Monterrey, TecMilenio, and TecSalud. Dr. Castillo Cantú teaches courses on Coursera, including "Impulsando la transformación del marketing digital" and "¿Qué hacer con tu estrategia digital en tiempos de cambio?" Her expertise focuses on understanding consumer behavior and developing effective digital marketing strategies. Her research interests include how consumers interact with brands on social media, reflecting her broader focus on marketing and consumer behavior.