Girish Prayag

Dr. Girish Prayag serves as Professor of Marketing in the Department of Management, Marketing, and Tourism at the University of Canterbury, where he has established himself as a leading authority in tourism and consumer behavior research. His scholarly work has garnered over 13,500 citations, with groundbreaking contributions to understanding tourist emotions, destination marketing, and place attachment. His research portfolio spans multiple areas of consumer behavior in tourism and hospitality, including influential studies on tourists' emotional experiences and their impact on satisfaction and loyalty. His expertise extends to organizational resilience in tourism, particularly following the Canterbury earthquakes, and the impact of global events like COVID-19 on tourism behavior. The overarching focus of his research centers on consumption experiences in the services industry, with particular emphasis on the airline, tourism, and hospitality sectors. His current research themes encompass consumption emotions, place and brand attachment, anthropomorphism, service design, destination marketing, and tourism/event impacts, reflecting his comprehensive approach to understanding consumer experiences and emotional responses in service environments. Through his work at Canterbury, he continues to shape the field of tourism marketing while contributing to both academic knowledge and practical applications in the industry.