Frédéric Dalsace

Frédéric Dalsace is an Associate Professor of Marketing at HEC Paris, specializing in B2B Marketing, Social Marketing, and Ethics. An HEC Paris alumnus, he holds an MBA with honors from Harvard Business School and both an M.Sc. and Ph.D. in Management from INSEAD. He has published in renowned journals such as the Strategic Management Journal and Harvard Business Review. Recognized for his teaching excellence, Frédéric has received multiple awards, including the BNP-Paribas Teaching Award and the Best Professor Award of the MBA program. Previously, he worked in sales and marketing at Michelin and CarnaudMetalbox and served as a strategy consultant with McKinsey & Company.