Marketing Educator and Researcher at Paris School of Business
Associated with :
Paris School of BusinessFrançoise Passerard is an Assistant Professor in the Marketing Analytics & eXperience Insights Department at the Paris School of Business. With a DEA in Sociology from EHESS Paris (2004), she specializes in teaching advanced marketing topics, including Advertising, Emerging Markets, Qualitative Research Techniques, and Social and Solidarity Economy. Françoise has over a decade of experience at PSB, where she also supervises MSc and Master's theses. Her academic work focuses on bridging marketing analytics with consumer insights, equipping students with practical and theoretical knowledge for global markets.