International Business Strategist and Marketing Expert with Extensive Corporate Leadership Experience
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Fernando Mascarenhas combines his MBA from the University of Michigan with specialized training in Marketing and Corporate Strategy from INSEAD, France, building upon his foundation as an Electronic Engineer from the University of São Paulo. His academic expertise spans advanced marketing, pricing policies, market research, and business strategy, which he teaches at Universidad de Palermo. With significant corporate experience, he has served as General Manager for multinational companies in financial services, leasing, human resources, and construction machinery sectors. His leadership extends to serving as director of the Brazilian Leasing Companies Association and president of automotive brand financial associations in both Brazil and Argentina. Currently working as a business consultant, he specializes in corporate training, focusing on banking marketing, commercial structures, crucial conversations, and behavioral change influence. His recent work includes speaking engagements on sales, marketing, business management, and the application of new technologies like Artificial Intelligence in business.