Eric Bradlow

Eric T. Bradlow is the K.P. Chao Professor of Marketing at The Wharton School, University of Pennsylvania, where he also serves as Chairperson of the Marketing Department and Vice Dean and Director of the Wharton Doctoral Programs. His extensive academic background includes a B.S. in Economics from the University of Pennsylvania and both an M.A. and Ph.D. in Mathematical Statistics from Harvard University. Professor Bradlow is recognized as an applied statistician, utilizing advanced statistical models to address a variety of business challenges, including internet search optimization and product assortment strategies.His research interests encompass Bayesian modeling, statistical computing, and the development of new methodologies tailored for unique data structures relevant to business applications. Professor Bradlow's work has been published in leading journals such as Marketing Science, Management Science, and the Journal of the American Statistical Association. He has received numerous accolades for his teaching excellence, including multiple awards for best teaching at Wharton.In addition to his research and teaching roles, Professor Bradlow is a co-founder of the Wharton Customer Analytics Initiative and has consulted for various industries, applying his expertise in statistical methods to enhance marketing strategies. He teaches courses like "Customer Analytics," where he prepares students to leverage data-driven insights in marketing decision-making. Through his contributions to both academia and industry, Eric T. Bradlow continues to shape the landscape of marketing research and education