Emily C. Tanner, Ph.D.

Dr. Emily C. Tanner is an Assistant Professor of Marketing at the College of Business and Economics at West Virginia University, where she specializes in professional selling. Her research interests focus on the dynamics of marketing relationships, particularly the role of emotion, public policy implications, and the outcomes associated with relationship management. Dr. Tanner's work has contributed significantly to the understanding of how strong marketing relationships can be cultivated and maintained across various contexts. Prior to her academic career, she served as the Director of Healthcare Sales at Research Now, where she played a pivotal role in developing healthcare marketing research panels.Dr. Tanner holds a Ph.D. in Marketing from Oklahoma State University and a B.B.A. from Texas Christian University. She teaches several courses related to sales management and account management, helping students develop essential skills for success in the marketing field. Her extensive background in both academia and industry positions her as a valuable resource for students aspiring to excel in marketing.