Emilio Fernández Peña

Emilio Fernández Peña is the Director of the Olympic Studies Centre at the Autonomous University of Barcelona (CEO-UAB) and a Professor Titular of Audiovisual Communication. He holds a PhD with Outstanding Award from the University of the Basque Country (2001). Emilio has led the first research project on Social Networks and the Olympics, commissioned by the International Olympic Committee (IOC), and has served as a consultant on television production and media history for the new Olympic Museum 2020 and the IOC in Switzerland. He is the head of the 'Module on Media and Commercialisation' for the Master of Arts on Olympic Studies, a program involving four European universities. Dr. Fernández is the author or editor of over 45 academic publications on topics including media and the Olympics, sport and TV rights, pay television history, management, regulation, and marketing. He is also the author of the book Juegos Olímpicos, Televisión y Redes Sociales and has been an invited lecturer at universities in the USA, China, Qatar, Brazil, Greece, Italy, and Russia.