Professor of Marketing at the Great Lakes Institute of Management, Gurgaon
Associated with :
Great LakesDr. Umashankar Venkatesh is a Professor of Marketing at the Great Lakes Institute of Management, Gurgaon. With over 31 years in management academia and educational administration, he has played a pivotal role in establishing several higher education institutions in India. Prior to joining Great Lakes in 2014, Dr. Venkatesh held significant positions including Professor & Area Chair of Marketing at the International Management Institute, New Delhi, and Founding Dean & Professor at GDGWI – Lancaster University, India. He earned his Ph.D. in Management with a focus on Consumer Behaviour and holds postgraduate degrees in Management and Agricultural Economics. His research interests encompass Consumer Behaviour, International Marketing, Responsible Business Practices, and Rural Marketing.