Expert in Marketing Management and Consumer Behavior at UPES
Associated with :
UPES (University of Petroleum and Energy Studies, Dehradun, UP)Dr. Shailesh Pandita is an Assistant Professor - Senior Scale at the School of Business, University of Petroleum and Energy Studies (UPES) in Dehradun, India. He holds a Ph.D. in Marketing Management, with a specialization in consumer adoption behavior. With a strong academic background and research focus, he contributes significantly to the field of marketing.Dr. Pandita has published extensively, with notable works including research on the psychological impact of the COVID-19 crisis on students and consumer adoption behavior in the ride-sharing economy. His research interests encompass technology adoption, consumer behavior, and tourism, reflecting his diverse expertise within marketing.