Dr. Renganathan

Dr. Renganathan is a distinguished Professor of Marketing, with over 40 years of experience in academia and industry. He has been an integral part of the SASTRA University community for more than 25 years. He has authored more than 50 research articles in esteemed, peer-reviewed, and SCOPUS-indexed national and international journals and also successfully guided research scholars. He is a recipient of the prestigious 'Best Professor in Marketing' award, conferred by ET Now (Economic Times Now) in recognition of his outstanding contributions to marketing education. As a marketing scholar, Dr. Renganathan's research and teaching interests converge on strategic marketing areas, including Services Marketing, Consumer Behaviour, Branding, and Marketing Communication, with a focus on driving business growth and customer engagement.