Dr Mauricio Marrone

Mauricio is an award-winning Senior Lecturer of Business Information Systems at Macquarie University, focusing on the intersection of technology, innovation, and entrepreneurship. His research utilizes text mining to predict the rise and fall of ideas, products, and technological innovations across various business sectors, including brand management, company reports, stock trends, and product life cycles. Mauricio aims to assist CEOs, entrepreneurs, and innovators in refining their communication strategies to enhance product adoption in the marketplace.