​Dr. Jones Mathew

​Dr. Jones Mathew serves as the Principal and Head of Institution at Great Lakes Institute of Management, Gurgaon, where he also holds the position of Professor in Marketing and Chairperson for Rankings & Accreditations. He earned his Ph.D. from the Indian Institute of Foreign Trade (IIFT), an MBA in Marketing from BIT-Mesra, Ranchi, and a B.A. in Economics from Lucknow University. With 18 years in the industry followed by 13 years in academia, Dr. Mathew brings a wealth of experience to his roles. His teaching areas include Marketing Management, Consumer Behaviour, Product and Brand Management, Services Marketing, Sales and Distribution Management, and Selling and Negotiation Skills. His research interests encompass Consumer Behaviour, Need for Uniqueness, Market Mavenism, Brand Sustainability, Brand Co-Creation, Tourism Marketing, Services Marketing, Sustainable Marketing, CSR-ISR, and Management Leadership.